For nostalgic Irish, soil is available by the bag

This is the headline of an article I've just read in the NYT. There is a company in Irland which ships Irish dirt to the States. It's crazy, but the business is growing. I have to quote some statements of this article:
"If only I had a bit of dirt, just to have the feel of the old country, just a little bit of Ireland to throw on the casket.
casket (AE) = Sarg
The founder of the company said that the soil was often tossed atop coffins or sprinkled on grass over graves. wow
The customers are also attracted by the legend of Irish luck. And there are a few unbelievable stories, like a native of Country Cork spent $148.000 on Irish soil to spread it under his ous in Massachusetts.
Isn't this ridiculous. Well, some people don't know what to do with their money, I guess.

Here is the link in case you don't believe me. I've already checked it out: 4 bags of Irish dirt cost about $20. Not too bad, hm?